Answer-first pages
Service and FAQ pages that state plainly what you do, where, and for whom, in the way assistants quote them.
AI search optimization
Be the business AI recommends.
AI search optimization (also called answer engine optimization, or AEO) is the work of making your business easy for AI assistants like ChatGPT, Gemini, Perplexity and Google’s AI answers to understand, trust and recommend. Bullruns rebuilds your website, listings and content so that when a customer asks an AI for a business like yours, yours is one of the names it gives.
The problem
AI gives a few names, not ten links.
More customers now ask an AI assistant who to call instead of scrolling search results. The assistant answers with a short list. If it can’t find clear, consistent facts about your business, you’re not on it, no matter how good you are.
What’s included
What it does.
Every build is adjusted to how your business works. This is a starting point, not a package.
Structured data
Machine-readable business, service and FAQ markup on every page, so AI reads facts instead of guessing.
Consistent everywhere
The same name, address, phone and services on Google, Bing, Yelp and directories that assistants cross-check.
Reviews that work for you
A simple review request flow, because ratings and review text feed AI recommendations.
Built for AI crawlers
Fast pages, a clean sitemap, llms.txt and instant indexing so new pages are picked up quickly.
Classic SEO included
Everything here also helps your normal Google rankings. You don’t have to choose.
Who it’s for
A good fit for
- Local service businesses
- Trades and contractors
- Clinics and salons
- Manufacturers
- Professional firms
- Your business?
Process
How we work.
We come in
On site or on a call, we map how the work moves through your business today. Free.
Fixed‑price pilot
We build one workflow on your own accounts and have it live in [2–4] weeks.
Run and improve
Monthly tuning and reporting, or we hand it to your team.
FAQ
Common questions.
Straight answers to what owners ask us most. Anything else, ask us on the walk‑through.
How do I get my business recommended by ChatGPT or Google’s AI answers?
Make your business easy to understand and verify: answer-first pages about each service, structured data on your website, identical business details across Google, Bing and directories, and steady customer reviews. AI assistants recommend businesses whose facts they can find and cross-check.
Does AI search actually bring in customers?
Yes. Since The Brothers Markle’s AI-ready website went live in October 2026, 10 leads came in during the first three weeks: 6 directly from ChatGPT, 3 from Google search and 1 straight to the website, all tracked by source in their lead sheet.
What is the difference between SEO and AEO?
SEO aims to rank your pages in a list of search results. AEO (answer engine optimization) aims to have AI assistants quote and recommend your business directly in their answer. Most of the groundwork overlaps, so good AEO also improves regular SEO.
Do I need a new website for AI search?
Not always. Many sites can be fixed with better page structure, structured data and listing clean-up. If the site is slow or outdated, a rebuild is often faster and cheaper than patching it.
Keep exploring
More we build.
Replace overpriced services
Agencies, contractors, lead databases, software subscriptions: if you’re overpaying, Bullruns builds an in-house AI version you own.
Marketing automation
Local SEO, Google Business Profile posts and Google & Meta ads run by AI, with every post approved by you over WhatsApp.
Lead pipelines
A custom lead pipeline that finds and qualifies prospects in your niche every week, without an enterprise data subscription.
Free walk‑through
Let’s build yours.
Tell us what eats your week. We reply within one business day.
- On site across the GTA, or a call anywhere in Canada
- We map where your time goes, then show you what to automate first
- No cost, no obligation