Case study · Custom sign manufacturer and installer · Toronto (Scarborough), Ontario
The Brothers Markle saves $19,440 a year.
The Brothers Markle is a Toronto sign company with more than 50 years in business. In three weeks, Bullruns replaced their outdated website, their $16,200-a-year marketing agency subscription and about $3,600 a year in contractor fixes and paid social posts with a new website and AI workflows that run on a $360-a-year Claude subscription, saving $19,440 a year. In the first three weeks after launch, 10 leads came in, 6 from ChatGPT, 3 from Google search and 1 directly through the website, every one tracked by source.
Results
- saved every year
- $19,440
- $19,800 in subscriptions and contractors, replaced by $360
- owner hours back a year
- 120+
- No more chasing contractors for fixes and posts
- weeks from start to live
- 3
- October 5 to 28, 2026
- tracked leads in the first 3 weeks
- 10
- 6 from ChatGPT · 3 from Google · 1 direct
Before
Where they started.
- 01
An outdated WordPress site with 188 known security vulnerabilities and a mobile speed score of 74.
- 02
A $16,200-a-year agency subscription, plus about $3,600 a year paying contractors to fix the website, adjust campaigns and post on social media.
- 03
Owners spending 120+ hours a year coordinating all of it, and finished jobs rarely making it online.
What we built
Piece by piece.
Seven connected systems, built in 3 weeks, all owned by The Brothers Markle and running on their own accounts.
A website that loads in under two seconds and sells every sign type.
Installers send a photo. The website updates itself.
Every finished job becomes a post, without paying for one.
Found on Google, and recommended by ChatGPT.
Showing up on Google Maps across the GTA.
Search ads without the agency fee.
Every enquiry, with where it came from.
The yearly math
$19,800 a year, down to $360.
Ad spend isn’t included. CAD, before tax.
| Per year | Before | After |
|---|---|---|
| Marketing agency subscription | $16,200 | $0 |
| Contractors: website fixes, campaign changes, paid social posts | ~$3,600 | $0 |
| Claude subscription | $0 | $360 |
| Owner time coordinating it all | 120+ hours | A few taps on WhatsApp |
| Total | ~$19,800 | $360 |
Free walk‑through
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